What Is Digital Marketing

Digital marketing encompasses all marketing efforts that use an device or the web . Businesses leverage digital channels like search engines, social media, email, and other websites to attach with current and prospective customers.

Why Digital Marketing

While traditional marketing might exist in print ads, phone communication, or phsycial marketing, digital marketing can occur electronically and online. This means that there are variety of endless possibilities for brands including email, video, social media, or website-based marketing opportunities.

Differences Between Traditional Marketing &Digital Marketing

TraditionalMarketing

ditional Marketing channels include TV commercials, radio commercials, print ads, advertorials, outdoor advertising like billboards, promotional items, events, exhibitions, and sponsorship of events. Traditional sorts of media generally aren’t strong enough to succeed in your goals.

Digital Marketing

Digital marketing channels are far more than simply social media. It involves blogging, videos, podcasts, mobile, social media, email marketing, digital analytics, and managing digital marketing through tactics like account-based marketing and customer relationship management (CRM).